Nick Papa

As Brooklyn's only all-balcony luxury hotel, The William Vale is one of the best hotels in the city - if anything, it has one of the best views of it. Why stay on the right side of the river? I created a custom neighborhood guide to tell potential guests just that.

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The neighborhood guide had 10,000 visitors in less than a year. In the same time, it ranked for 72 destination keywords. As for user engagement, on average, visitors spent more than two minutes on the neighborhood guide, compared to less than one minute on the website's homepage.

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