The William Vale
Project Hotel Neighborhood Guide
Strategy Stephanie Sprayregen
Copywriter/Creative Direction Nick Papa
Designer Sandy Ley
The William Vale is Brooklyn's only all-balcony luxury hotel. I researched and wrote a custom neighborhood guide to Williamsburg and Greenpoint.
In six months, the neighborhood guide generated 10,000 unique visitors from organic search. It also helped the hotel website rank for 72 new destination keywords.