Campaign Any Trip Is Better When You Fly Cheap
Strategy Amanda Killian
Copywriter/Creative Direction Nick Papa
Art Direction Tyler Maxson
Design and Animation Q Choi
Any Trip Is Better When You Fly Cheap
CheapOair is the fastest way to book cheap flights on 450+ airlines. As the in-house copywriter, I came up with a new tagline, Any Trip Is Better When You Fly Cheap, to launch the first-ever brand marketing campaign and push mobile bookings.
We wanted to do more than tell people to fly cheap. The campaign had to demonstrate that, when you get a good deal, the stresses of travel fade away and every trip is great. Even if you get chased by a Yeti or circled by sharks.
Online spots hit two million views on YouTube in less than a week. Social engagement increased by 400% in two months. Thrillist picked up the campaign. The idea generated one million app downloads, and won us a Gold Travel Weekly Magellan Award and a Silver Davey Award.