Nick Papa

Cuba Travel Network

By the end of 2016, the embargo on travel to Cuba for US citizens was eased under President Obama and the first commercial flights to Havana took off. I was on one of them. Cuba Travel Network needed a way to communicate its unique selling points to the American market, and I helped them create social-first content that actually demonstrated their added value. By collaborating with influencers, photographers and writers, we told authentic stories about travel to Cuba that weren’t being told anywhere else.

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“Photography in Cuba: It’s Not Easy,” reads a 2015 New York Times headline. I sent New York-based photographer Jorge Quinteros to Havana to prove them wrong. In partnership with Moment Lenses, he made his way around Havana shooting people and places with his iPhone 6 — returning with plenty of photography tips and travel advice for American travellers. 

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Havana is rough around the edges. But the city has a fashionable side, too. I worked with world-famous fashion influencer Chiara Ferragni to take a whirlwind tour of the capitol. Everywhere she went, she created content that showed even the most well-heeled travellers will find architecture and landscapes as beautiful as any city in Latin America.

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Street eats in Havana. Photo by @katiefresca.

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Almost everyone agrees there’s plenty to see and do in Cuba. But what about the food? To dispel the rumours that Havana has no good restaurants, I sent Emily Elyse Miller, author of Phaidon’s Breakfast: The Cookbook to meet the best chefs and eat like a local, while photographer Katie Fresca snapped photos of her favourite spots along the way.

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