Nick Papa

Projects / The William Vale

The William Vale is Brooklyn's only all-balcony luxury hotel. It might not be in the city. But it has one of the best views of it. I created a neighborhood guide that tells readers all there is to do in Brooklyn.

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The neighborhood guide had 10,000 visitors in less than a year. It also ranked for 72 destination keywords. On average, users spent more than two minutes on the neighborhood guide, compared to less than one minute on the home page.

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