Nick Papa

Projects / CheapOair

Any trip is better when you fly cheap. That's the promise of CheapOair, the third-largest online travel agency.

It's also the tagline I wrote to rebrand the flights-focused travel website. Through a digital, social, and OOH campaign, we told travelers how, with a great flight deal, the stresses of travel fade away and every trip is great. Even if you get chased by a Yeti or circled by sharks.

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We wanted to do more than tell people to fly cheap. We wanted to put our tagline into action. So we gave one lucky traveler the chance to win 50 free flights.

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Online spots hit two million views on YouTube in under a week. Social engagement increased by 400% in two months. Thrillist picked up the campaign. And we won a Gold Travel Weekly Magellan Award for the idea.

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