Nick Papa

Projects / Booking.com

Booking.com is planet earth's #1 accommodation site. The Google of hotel websites. I wrote copy, edited photos, and managed content from 2014-2016.

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Travel Guides

I created copy experiments to test the impact of content and develop marketing strategies. For example, we found that sending travel guides to customers after they booked decreased cancellations.

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Hotel Content

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Global chain brands, small boutique hotels, and non-hotel accommodations. You name it, I wrote it—with precision to ensure seamless translation into 42 languages. The copy I wrote generated more than $1MM for the New York market.

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