Nick Papa Planet earth's #1 accommodation site. The Google of hotel websites. I wrote copy, edited photos and managed content - everything from hotel descriptions to travel guides to marketing copy to overall tone of voice.

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Travel Guides

The job involved more than copywriting. We created copy experiments to test the impact of content, analyze metrics and develop marketing strategies. For example, we found that serving travel guides to customers after they booked decreased overall cancellations by 5% - saving the company millions annually.

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Hotel Content

Luxury hotels. Apartments. Houseboats. Shacks by the beach. Cabins in the woods. You name it, I wrote it. And then it got translated into 42 different languages. The copy I wrote and photos I edited generated more than $1mm in incremental revenue from bookings in the New York metropolitan area.

Using Format