Booking.com. Planet earth's #1 accommodation site. The Google of hotel websites. I wrote copy, edited photos and managed content - everything from hotel descriptions to travel guides to marketing copy to overall tone of voice.
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The job involved more than copywriting. We created copy experiments to test the impact of content, analyze metrics and develop marketing strategies. For example, we found that serving travel guides to customers after they booked decreased overall cancellations by 5% - saving the company millions annually.
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